WIN THE DIGITAL SHELF.
DOMINATE RETAIL CHANNELS.

We get your products set up right, found, and selling on Home Depot and Lowe’s and other retail channels online, as an extension of your team or in place of one.

Item setup, Listing Management and Retail Media for Home Improvement Suppliers and the Sales Rep Agencies that represent them.

BOOK A STRATEGY CALL

WE ARE

SOUTHERN MOSS MARKETING

ECOMMERCE CURATED WITH CLASS 

We're a woman-owned eCommerce growth agency laser-focused on one mission: helping brands in the home improvement industry scale across top retail channels.

We specialize in working with:

  • Vendors managing multiple product lines

  • Sales rep agencies juggling multiple suppliers

  • Brands selling through major retailers like Home Depot, Lowe's, Amazon, and more

We understand how frustrating it can be to have a great product but no digital presence to support it — or worse, to be buried on page 5 of search results on your retailer's website. That's where we come in.

BOOK A STRATEGY CALL

Meet the Owner

Hi, I'm Sally.

I started my career in merchandising with fashion lighting — long before online shopping became part of everyday life. I still love a beautiful chandelier and the way it catches the light.

I've worked for industry leaders like Lowe's and Amazon, and today I partner with suppliers and brands to manage content, launch products, and run ads that perform on the digital shelf.

Southern Moss Marketing is inspired by my love for the coastal Carolinas — bringing a sense of southern charm and class into everything I do.

YOU'RE NOT HERE BECAUSE
YOUR PRODUCT ISN'T GREAT.

01

You're tired of getting lost in a sea of competitors on Home Depot, and Lowes or Amazon

02

You're spending hours dealing with item setup, approvals, and content updates instead of actually growing the business.

03

You've tried ads before but had no idea if they were optimized or working.

04

Your in-house team doesn't have time for the detail-oriented merchandising that drives real results.

05

You need a partner who understands the home improvement industry inside and out.

Sound familiar?

You don't need a bigger team. You need the right team — one that's dedicated to your growth across retail and eCommerce.

WHY SOUTHERN MOSS?

We've sat on both sides of the table.

With experience inside corporate giants like Lowe's and Amazon, and years spent running marketing for high-performing brands, we've seen exactly what it takes to get products listed, ranked, and sold across all the major digital shelves.

We've worked across:

• Millwork • Interior Furniture

• Fashion Lighting • Appliances

• Kitchen & Bath • Lumber

• Building Materials • Plumbing

And we know the systems behind the scenes:

HomeDepot.com (IDM), HomeDepot.ca (AIM), Lowes.com (IMA), Amazon Ads (Seller Central, Vendor Central & Kindle Direct Publishing)

We've also supported sell-through in:

  • Best Buy US

  • Best Buy Canada, Canadian Tire, Rona, and more

We don't guess. We know what works — and we have the track record to prove it.

BOOK A STRATEGY CALL

WHAT WE DO

ONLINE
MERCHANDISING

Let us take the full responsibility of your online presence.

We handle every detail so your products dominate the digital shelf.

  • Consistent brand presence across key retail marketplaces.

  • Faster time-to-shelf with listing creation, syndication, and compliance management.

    • Onboarding New Items

    • Ongoing Item Maintenance

    • Communicating with Merchants

    • Enhanced Brand Content / A+ Content

    • Promotions

DIGITAL
ADVERTISING

We don't just run ads — we create strategic, data-driven media campaigns that maximize your return on ad spend.

From Sponsored Products to Facebook & Instagram Ads, we've got it covered.

  • Retail Media Campaigns

    • Orange Apron Media

    • Criteo

    • Amazon Ads

  • Social Media Campaigns

    • Meta Ads Manager

  • Data-driven bid optimization & budget management

  • Campaign performance reporting

  • A/B testing of creative & copy

WHAT OUR CLIENTS SAY

“Sally and the team at Southern Moss Marketing have become an integral part of our business. We’ve worked with them for over five years. They help us manage our everyday relations with Home Depot and Lowe’s. Specifically, all the data management, sales analysis, advertising programs and promotions. Their understanding of the key systems and how to navigate the inner workings of each company are invaluable to our success. We manage roughly a dozen vendor relationships for these retailers and drive over $130M in sales and could not do it without the expertise that Southern Moss Marketing provides.”

Hugh M., Atlanta, GA

_______

“I was also impressed by Sally’s knowledge and skill in managing Amazon Ads, especially high-budget campaigns aimed at maximizing sales in both the US and international marketplaces. She effectively managed and optimized large ad spends while driving strong results, significantly outpacing previous tests done by others. I wouldn’t hesitate to bring her on board for large-scale campaigns.”

Kelley D, Ann Arbor, MI

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WHAT MAKES US DIFFERENT

RETAIL-FIRST THINKING

We think like a merchant, not just a marketer.

THE ACTUAL EXECUTION

We take work off your plate - not add to it.

PERFORMANCE-DRIVEN

Every campaign is measured, optimized and results-focused.

ROOTED IN INTEGRITY

We care about your brand as much as you to.