SOUTHERN MOSS
MARTETING
eCommerce,curated with class.
Win the Digital Shelf. Dominate Retail Channels.
We help product vendors and sales rep agencies grow sales through Home Depot, Lowe’s, and Amazon — with expert merchandising, strategic digital advertising, and insider retail knowledge.
Win the Digital Shelf. Dominate Retail Channels.
We help product vendors and sales rep agencies grow sales through Home Depot, Lowe’s, and Amazon — with expert merchandising, strategic digital advertising, and insider retail knowledge.
We ARe
Southern Moss Marketing
We’re a woman-owned eCommerce growth agency based in the Carolinas, laser-focused on one mission: helping brands in the home improvement industry scale across top retail and socail channels.
We specialize in working with:
Vendors managing multiple product lines
Sales rep agencies juggling multiple suppliers
Brands selling through major retailers like Home Depot, Lowe’s, Amazon, and more
We understand how frustrating it can be to have a great product but no digital presence to support it — or worse, to be buried on page 5 of search results on your retailer’s website. That’s where we come in.
Meet the Owner
Hi – I’m Sally, Owner of Southern Moss Marketing, named after my love for the Carolina beaches, with the Spanish moss that grows on trees near the coastal areas in the south.
I started my Merchandising career in Fashion Lighting—back before online shopping was part of daily life. I still love beautiful chandeliers and well-placed wall sconces — the jewelry of the home.
I’m an identical twin, and together we run the Meta Facebook Ads side of the business—bringing double to our eCommerce and Lead Gen high-converting sales funnels
You’re not here because your product isn’t great.
01
You’re tired of getting lost in a sea of competitors on HomeDepot.com or Amazon
02
You’re spending hours dealing with item setup, approvals, and content updates instead of actually growing the business
03
You’ve tried ads before but had no idea if they were optimized or working
04
You’re not getting the support you need from internal merchandising or account managers
05
You’re under pressure from suppliers to increase sell-through but you don’t have the time or team to make it happen
Sound familiar?
You don’t need another “digital agency.” You need a partner who understands the retail game inside and out.
Why Southern Moss?
We’ve sat on both sides of the table.
With experience inside corporate giants like Lowe’s and Amazon, and years spent running marketing for high-performing brands, we’ve seen exactly what it takes to get products listed, ranked, and sold across all the major digital shelves.
We’ve worked across:
Millwork
Fashion Lighting
Kitchen & Bath
Plumbing
Interior Furniture
Appliances
Lumber & Building Materials
And we know the systems behind the scenes: HomeDepot.com (IDM), HomeDepot.ca (AIM), Lowes.com (IMA), Amazon Seller Central, and Vendor Central
We’ve also supported sell-through in: 🇺🇸 Best Buy US 🇨🇦 Best Buy Canada, Canadian Tire, Rona, and more
We don’t guess. We know what works — and we have the track record to prove it.
What We Do
Online Merchandising
Let us take the retail headaches off your plate. We handle item setup, listing optimization, maintenance, and approvals — so your products don’t just go live, they get noticed.
Product listing submissions
Content enrichment & keyword optimization
Image & copy updates
Compliance checks and approvals
Direct coordination with retail merchant teams
Supported platforms:
HomeDepot.com (IDM)
HomeDepot.ca (AIM)
Lowes.com (IMA)
Digital Advertising
We don’t just “run ads” — we scale sales with retail media strategy. We build ad campaigns that drive traffic, increase conversions, and improve rankings across:
Retail Platforms: HomeDepot.com, Lowes.com,
Amazon.com, Amazon Global
Social Channels: Facebook & Instagram (for DTC & Shopify growth)
Whether your goal is to dominate the search results on HomeDepot.com or build a powerful DTC funnel from social to Shopify — we’ve done it.
Hear From Our Clients
Sound familiar?
You don’t need another “digital agency.” You need a partner who understands the retail game inside and out.
“Sally and the team at Southern Moss Marketing have become an integral part of our business. We’ve worked with them for over five years.They help us manage our everyday relations with Home Depot and Lowe’s. Specifically, all the data management, sales analysis, advertising programs and promotions.Their understanding of the key systems and how to navigate the inner workings of each company are invaluable to our success.We manage roughly a dozen vendor relationships for these retailers and drive over $130M in sales and could not do it without the expertise that Southern Moss Marketing provides.”
HUGH M. – PRESIDENT
Sales Rep Agency · Atlanta, GA
“Betsy was AMAZING to work with. Facebook ads is a beast, very intimidating and a little frustrating, Betsy took the time to explain things not only to me, but to the other members on our team. She was patient and always willing to listen to any concerns we had. We also got to meet Betsy's twin sister, Sally, who was just as nice and also a great resource. We loved working with both of them, and hope we get the chance to partner again in the future. If you get to work with Betsy and Sally you are one lucky person.”
DANIELLE Z.
Interim Museum Programs Manager · Oakland, CA
“Our non-profit organization has worked with Betsy and Sally for a couple of years now. They are good communicators and patient with those of us who aren't well versed in social media advertising. What I love most is that they don't give me instructions on how to take care of the technical things that pop up, they just do it for me! They even communicate directly with our webmaster which saves me time and keeps me blissfully out of the technical loop.”
MICHELE J.
Director of Operations · Knoxville, TN
“I've been fortunate enough to work with Sally and Betsy on multiple campaigns for a few different clients. They've been fantastic to partner with, surpassing the expected goals for KPIs. For one particular client, Sally and Betsy created an eCommerce sales funnel that focused on driving awareness, consideration, and purchases. Expected click-through rates were 1%, but with their strategic approach, the campaign achieved a remarkable CTR of 6-7%, far exceeding initial expectations and demonstrating their ability to deliver impactful results. For a client whose goal was to generate leads and boost event registrations for national speakers, Sally and Betsy applied targeted, location-based marketing tactics that increased attendance in various locales. They showed dedication to client success by going above and beyond troubleshooting technical errors on the client's end and working diligently to adjust advertising strategies to account for those issues. Their thoughtful, data-driven approach made a significant difference and showed their understanding of how to reach the right audience effectively. I was also impressed by Sally's knowledge and skill in managing Amazon Ads, especially high-budget campaigns aimed at maximizing sales in both the US and international marketplaces. She effectively managed and optimized large ad spends while driving strong results, significantly outpacing previous tests done by others. I wouldn't hesitate to bring her on board for large-scale campaigns.”
KELLEY D.
Author Success Strategist · Ann Arbor, MI
"Sally and the team at Southern Moss Marketing have become an integral part of our business. We’ve worked with them for over five years.They help us manage our everyday relations with Home Depot and Lowe’s. Specifically, all the data management, sales analysis, advertising programs and promotions.Their understanding of the key systems and how to navigate the inner workings of each company are invaluable to our success.We manage roughly a dozen vendor relationships for these retailers and drive over $130M in sales and could not do it without the expertise that Southern Moss Marketing provides."
Hugh Miskel - President
Mountain View Promotions, Inc - Atlanta, GA
Betsy was AMAZING to work with. Facebook ads is a beast, very intimidating and a little frustrating, Betsy took the time to explain things not only to me, but to the other members on our team. She was patient and always willing to listen to any concerns we had. We also got to meet Betsy's twin sister, Sally, who was just as nice and also a great resource. We loved working with both of them, and hope we get the chance to partner again in the future. If you get to work with Betsy and Sally you are one lucky person."
Danielle Z.
Interim Museum Programs Manager Oakland, CA
"Our non-profit organization has worked with Betsy and Sally for a couple of years now. They are good communicators and patient with those of us who aren't well versed in social media advertising. What I love most is that they don't give me instructions on how to take care of the technical things that pop up, they just do it for me! They even communicate directly with our webmaster which saves me time and keeps me blissfully out of the technical loop.
Michele J.
Director of Operations - Knoxville, TN
I've been fortunate enough to work with Sally and Betsy on multiple campaigns for a few different clients. They've been fantastic to partner with, surpassing the expected goals for KPIs. For one particular client, Sally and Betsy created an eCommerce sales funnel that focused on driving awareness, consideration, and purchases. Expected click-through rates were 1%, but with their strategic approach, the campaign achieved a remarkable CTR of 6-7%, far exceeding initial expectations and demonstrating their ability to deliver impactful results. For a client whose goal was to generate leads and boost event registrations for national speakers, Sally and Betsy applied targeted, location-based marketing tactics that increased attendance in various locales. They showed dedication to client success by going above and beyond troubleshooting technical errors on the client's end and working diligently to adjust advertising strategies to account for those issues. Their thoughtful, data-driven approach made a significant difference and showed their understanding of how to reach the right audience effectively.
I was also impressed by Sally's knowledge and skill in managing Amazon Ads, especially high-budget campaigns aimed at maximizing sales in both the US and international marketplaces. She effectively managed and optimized large ad spends while driving strong results, significantly outpacing previous tests done by others. I wouldn't hesitate to bring her on board for large-scale campaigns.
Kelley D.
Author Success Strategist, Owner of Sweet Honey Marketing Ann Arbor, MI
What Makes Us Different
Retail-First Thinking:
We think like a merchant, not just a marketer.
Time-Saving Execution:
We take work off your plate — not add to it.
Retail-First Thinking:
Every campaign is measured, optimized, and results-focused.
Retail-First Thinking:
We care about your brand as much as you do. You’re not just another client here.
Let’s Grow Together
If you’re a product vendor or sales rep agency managing multiple suppliers — and you’re tired of feeling stuck, unsupported, or invisible online — let’s talk.
We’ll help you win on the digital shelf, grow retail sales, and finally take control of your online presence.
Ready To Work With Us?
Experience Top-notch customer service and let us guide you on your journey
SOUTHERN MOSS
MARTETING
eCommerce curated with class.
© Southern Moss Marketing, All Rights Reserved, 2025